Why RRI

Our mission

Rough Rider Industries employs people to produce quality goods and services in a self-sustaining manner, making their time of incarceration productive, while preparing individuals to successfully reintegrate into society.

Why Rough Rider Industries

Prison
Does this word conjure up any positive thoughts? Probably not. Most of us have little sympathy for people who don’t play by the rules. Today, over 1,400 men and women are behind bars and razor wire in North Dakota’s prisons. It is not a pretty place, nor should it be. Prison should be a place no one wants to go, yet it must not be a place entirely without...

Hope
For many of these men and women behind bars, there is an opportunity to be productive with their time of incarceration. Inmates who are compliant with treatment, education, and avoid behavioral problems may earn a chance to work at Rough Rider Industries. Those who apply and are accepted into our program learn some of life’s most valuable lessons. Lessons such as...

Responsibility
A regular work schedule, accountability for what they produce, teamwork and managing money are foreign concepts to many inmates. Inmates learn skills, work ethics and must use their earnings to pay fines, restitution, child support and provide for their own sundry items while incarcerated. Twenty-five percent of their earnings are also set aside in a savings account for when they are released. With over 97 percent of inmates returning to the streets from which they came, it is to your advantage and mine that we give them some legitimate way to survive in the modern American economy. Additionally, productive work helps prison management maintain...

Discipline
Our prisons are a small yet complex society; one that is difficult and sometimes dangerous to control. Real work has proven to be one of the most effective ways to manage prisons. Over the years we have learned that productive work reduces assaults and disciplinary problems and improves attitudes and positive interactions between inmates and staff. But, no matter how positive the results, we must pursue our mission prudently and responsibly with a sense of...

Fairness
No one wants to take jobs from honest, hard working citizens. And we don’t. To the contrary, we actually employ over 30 North Dakotans to run the program. And because we buy many of our raw materials, supplies and services from North Dakota businesses, we contribute to the North Dakota economy just like any other small business. Additionally, we have discovered ways to work in partnership with some North Dakota private sector businesses that would otherwise look for out-of-state companies to fulfill their needs. It is truly a win-win proposition. Yet many people we talk to find it hard to believe that Rough Rider Industries is also...

Economical
The truth is, we pay our own way. No tax dollars are used in our program. All salaries, equipment, capital improvements, and operating expenses are paid from revenues generated from the sale of our products and services. You and I along with every other North Dakotan profits because what we do helps defray the huge tax bite required to run the prison system. And as you can imagine, because we must be self-sufficient, the only way we can employ more inmates is to earn your business. And to do that, we must provide products and services of the highest...

Quality
Many states throughout the country mandate that state agencies buy their products from prison industries. Rough Rider Industries does not support nor endorse those practices. We want the chance to earn your business. We believe the quality of our products speaks for itself as evidenced by the years of repeat business from many of our eligible customers. Our products, our services, and our commitment to our mission create an atmosphere of...

Success
Whether or not we reach our goal is in the hands of you, our eligible customers. Without your support, we are limited in the resources and methods available to instill responsibility, discipline, and a sense of accomplishment in those who need it most. Their success is your success. Tomorrow morning, like every other morning of the year, inmates will be released from the penitentiary to join us side-by-side on the streets of North Dakota. Your purchasing power can improve the odds that they won’t return.


View our online presentation about Rough Rider Industries (SWF, 12.52MB)

Rough Rider Industries employs people to produce quality goods and services in a self-sustaining manner, making their time of incarceration productive, while preparing individuals to successfully reintegrate into society.